Sep 13, 2019
Want to turn your passion and hobbies into a successful business? If so, while passion is great, you have to remember that riding the wave of a hot market is much easier than investing all the time and resources needed to build a market with no real need. Therefore, understanding your market is the first step to finding a hot business opportunity.
But once you find this hot idea that stems from your passion, you need to evaluate whether the business makes sense not only on the market but also for you. Consider these three factors to help you find your passion and turn it into a business.
Ask yourself a few questions that include: “If I had no fears or financial constraints, what would my ideal life look like in which I will be completely happy and content?” Once you’ve found out your lifestyle design, it’s time to search for a little more soul to find out what you’re really passionate about. This is a time to really look inward and look back. Look back specifically to your life story. When were you happiest? What did you enjoy the most? Remember that what you are looking for may not necessarily be a grounded business idea, but actually, aspects of your hobbies that you have really enjoyed that will work well in business.
Before starting a business, you might have to ask yourself – ‘’Is there a specific problem or cause that is important to me? For some, this process of discovery can easily come. You can go through these questions and thought experiments and quickly find answers. For others, it can be harder. In some cases, you can suffer from a general lack of passion and purpose in your life. Sometimes this can be because you have suppressed the passion in your life too long. In other cases, you may not yet have realized your true purpose: you may not have found anything that will make your heart beat faster.
Search for hobbies and careers and learn as much as you can about any topic that arouses your interest, then follow through with the things that really intrigue you. Remember that this is your life and that only you can give yourself permission to explore everything the world has in store for you.
Once you have realized your passion, you have to transfer it to a business. However, to make sure that you do not have to compete with your competitors over the products you offer, you need to create a unique selling proposition for your business. Your unique selling proposition or USP is something that differentiates you from all your competitors, both locally and across the industry. It makes you so special that people want to buy from you, above all your competitors. Your unique selling point is your key advantage.
A successful USP should be:
Many business owners wonder why they need to find something unique. but never ask themselves ”is it not self-evident that there are many companies that do exactly the same thing as me?”. The fact is, aftermarket deals do not last long. They end in the price wars because they offer no unique value in the eyes of the interested parties.
If you do not have an existing unique selling proposition for your business, you should find one. You can start by listing what you think might be a bit special in the way you run your business. These points do not have to be earth-shattering, they just have to be “different” enough to set themselves apart.
How to find your USP:
These are just a few examples of unique selling points. If you make an effort, you will definitely find something unique that you already have. Or you will discover something you should do that would make you unique. Basically, your unique selling proposition opens up in one of the following seven areas: quality, price, service, delivery, speed, convenience, and experience.
Regardless of what it ultimately is, you must advertise your unique selling point at every possible opportunity. It should appear in your headlines, advertisements, emails, name tags, web pages, posters, and yellow pages. You should keep repeating it, clearly and clearly in every marketing action. You should include it in sales presentations, on the walls of your company, and even on your business card. You can not exaggerate or take away your unique selling point, especially if it has a powerful effect.
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