Nov 07, 2019
Looking to grow your client base in the most efficient and profitable way? If yes, this article if you. No doubt at this stage as an entrepreneur, you would have already succeeded in launching your business; next is to work at growing your customer base. One significant advantage of starting small is that it will give you the opportunity to develop a loyal relationship with your clients. At this stage, you must have had ample time to smoothen out any twists as well as the confidence that your brand is actually the best that you can offer.
Now, you are keen on business expansion, which entails growing your already existing customer base, and this has proved to be quite difficult. At this point, the expected question is, how do you work on getting more customers? The answer is quite vast, from applying workable marketing strategies to enhanced networking – why not try out below-listed tips and grow your clientele very fast?
This is the first step to take; you should make sure that the business is steadily generating leads – this will aid in keeping sufficient transactions in the pipeline. It's common for us business owners to be caught up in the day to day firefighting, and in the process, forget to take care of future business. Hence the need to generate leads periodically and methodologically. You can do this by;
Throughout your efforts, do not forget that generating leads is a necessary part of every business, especially for those that are looking to generate consistent sales.
Quite a large number of entrepreneurs who find it difficult to expand their customer base may unknowingly be narrowing down their focus – this means that they would normally miss the mark with prospects. If this includes you and you continue doing things the same way, reaching new clients will prove even more difficult.
It is best to defy expectations by going against the grain. Selling practically means the transfer of trust, so, rather than depending on a particular sales pitch that you have always found comfortable, concentrate first on developing a lasting relationship with prospects. One of the major ways to get through to prospects is trust; whoever has their trust equally has their ear. At this stage, you start educating them on how to distinguish the superiority of your brand.
In the world of business, one irrefutable rule of the thumb is that satisfied clients will always furnish you with referrals. Directly requesting referrals from clients can be quite awkward, and you can avoid this by encouraging customers to talk about both their suppliers and buyers. Once you are able to identify a prospect during a conversation, you should move in to ask for the person’s contact, and when you manage to reach the prospect, mention the name of the person that gave you his/her number.
Never overlook your existing network, as it might turn out to be the best place you can reach out to. Your customers will be positively affected by their good word of mouth.
Recommendations are that brands should try developing a core group of clients who will furnish them with referrals. In explanation, businesses that deal on bikes should try joining all available cycling-related groups.
You can determine who would likely be a perfect fit for your brand by tapping into your businesses’ immediate network. At the initial stage, it is always a good idea to concentrate on the lowest hanging fruit; these customers may likely recommend your brand to their network.
Recommendations for building a relationship map is that your strongest relationships should be targeted in an area that is identified to have the greatest needs for your goods and services. The function of the map is to direct you on the group you need to reach out to in a bid to tap into rewarding potential client bases.
When it comes to relationship maps; entrepreneurs who are not well equipped to pull it off can go into partnership with another business that will supply what they lack. In explanation, a business owner who has the competence to create a relationship map can collaborate with another entrepreneur who is armed with the intro to the potential customers but lacks the essential resources to build a map. Important to note that once a relationship map is in existence, you will need to update it continually – this will lead you to newer opportunities.
Except on occasions when it becomes absolutely necessary, desist from using the phone to make a sales pitch. Rather, secure a face to face meeting, and try to be as prompt as possible. Talking for too long on the phone tends to turn potential customers off, especially when it is the initial call.
It is equally important to secure a second meeting after you have concluded the first one. Ensure that the prospect has you on his calendar. When you keep on securing the next step, it is sure to advance you closer to a closed sale.
Creating a strong connection with customers is essential in the maintenance of regular sales. You just need to let them know that you are not merely a business transaction. You should always be proactive in your approach towards meeting with the customers, and also taking notes. Prospects are more likely to open up once they observe that you are attentive, and also taking some notes.
Try to offer a free trial of your product to prospects – this is one of the best ways of marketing. Free trials will attract new clients to your brand as well as gather excellent testimonials and reviews. You will also be able to get immediate feedback on new products, which makes you know where improvement is needed.
Another advantage of free trials is that it exposes prospects to the value of your brand, thus convert them into returning clients.
MindSpace Associates is a leading provider of business coaching services. We offer business entrepreneurship programs to small-to-medium businesses to help take your business to exceptional levels of performance.