Dec 06, 2019
Though a few marketer might disagree, email marketing is still very relevant and functions as an effective aspect of digital marketing with regards to boosting sales. When handled correctly, email marketing can suffice as a workable way of building a brand-customer relationship, attracting a lot of visitors to your business, while you ensure to provide them with relevant and useful information towards making a buying decision.
However, boosting sales through email marketing is time-consuming and takes a lot of effort. You need to invest quality time into growing your brand’s subscription list, and actually pay attention to delivering some useful content to these customers. Once you are able to get it right, it follows that your sales will be enhanced to a great extent. Continue reading to get some effective email marketing tips to ensure that you get more value from your email marketing efforts.
You need to make your message resonate; your targeting should take some facts into considerations like who your audience is, what do they do when they land on your page, or what they use your service for.
Pinpointing message timing is equally important – you can achieve this by specifying the exact time you want your visitors to receive a particular message on your site. What’s more, you can also leverage powerful campaigns by personalizing your content and creating a vibrant chain of campaigns based on customer behavior. Additionally, it’s worth maximizing the impact of your channel by laying down some rules and notification level of any message to maximize its potential.
Coaching businesses can capture as well as qualify additional leads by offering demos; you can schedule meetings while you register for some webinars with apps like Zoom, Google Calander, Aircall, and many more. You can also boost sales by sending out surveys and receiving the necessary feedback. What’s more, customer experience can be improved with apps from Wootric, Typeform, AskNicely, and others.
And to get more value from customers, you need to support them as well as keep them updated. You can let both customers and prospects discover answers on their own by leveraging apps like Article Inserter. Statuspage is also good for providing downtime communiqué at scale.
This can be easily achieved by knowing how each of your messaging performs – view click, open, and rely rates, tracking the actual performance of all messages all the way down to their goals. Leverage live segments to ensure that your audiences are always the right ones. With customer and behavioral data conveniently stored in intercom and continuously updated, it will be easy to target the right audience even with changes taking place.
Both customers and prospects come with their different preferences; likewise, their reason for opting into your emails will also differ. What they are probably looking for is content that will speak directly to them, and you can take good advantage of email marketing to give such people exactly what they want.
You can also give some considerations to grouping all the customers currently in your email list – this will enable you to send out targeted content to such categories of people. It is already an established fact that you could increase engagement through targeted customization. Sending pertinent but targeted content in your email is one effective method of grabbing the attention of your subscribers.
Growing an email list can be quite daunting irrespective of whether it is an ongoing concern or you are building it from scratch. Luckily, we still have a lot of things you can try as a way of encouraging both your existing customers and prospective ones to subscribe to your brand’s email campaigns.
While it is debatably easier to persuade your existing customers to agree to sign up for emails from your company, it is more challenging to build a new list of prospective customers. However, you need to give such prospects some incentives, offering them something that will be of value to them. This will now encourage them to submit their email address. Many businesses have been recording remarkable success through this method, and the best way to accomplish great results is by leveraging an online contest, which may range from vouchers to services. Whichever may be the case, what you will offer the customers must be something of good value as well as lucrative.
There are still other popular ways through which emails can be used to boost sales; they include things like offering reduced or free shipping to your customers, providing them with discounts upon opting in for your newsletter.
It is quite nice to embark on email campaigns; however, they will amount to a wasted effort if they fail to drive action. Before proceeding further, it is vital to note that this particular action must not always be realized as a sale. While we view it as a key focus, email marketing campaigns are capable of engendering several other things like encouraging prospects and customers to read the content of your blog, after which they leave a review, or even whitelist your emails.
Irrespective of which action is the major focus of your email, always make use of high-quality CTAs (call-to-actions). What this entails is that they need to be easily identifiable as visitors have the tendency of scanning promotional emails. It also needs to sport compelling language capable of enticing them to click through.
Another important consideration is your email subject line. When we come down to the basics, how great your email might be will not matter anymore once it fails to attract the attention of the recipient. In such a situation, your email may not be read. To mitigate against this, you should make sure that any subject line you wish to use must sport both words and phrases that can pique the visitor’s interest as well as create a sense of urgency. The importance of employing actionable languages like purchase, buy, and take cannot be overemphasized. Another workable way to boost open rates is personalization.
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