Nov 07, 2019
As a coach or consultant, branding is your way of showing the stuff your company is made of, and what you are aiming to be in the future. It is up to you to leverage it in influencing how the audience perceives you. How do you visually distinguish your brand from the competition? How do you develop that brand that is perceived to tell an unswerving story without uttering a single word? Why is branding very critical? Below are eight vital tips to help you address these questions and build a brand identity.
Having a brand that is innovative can expose you to a whole lot of amazing opportunities. Thus, it becomes essential for brands to be perceived as inventive in their respective industries. It is evidenced when a business comes equipped with the advancement of its core brand attribute. When this becomes the case, it is crucial to let the world know about it. You should bear in mind that brand identity is not something that can be established within a short time, it can only happen over time; thus, you need to be innovative in implementing your strategies to help in the enhancement of your brand awareness. For instance, you have all the social media channels at your disposal to relate with your target prospects.
One of the important aspects of any thriving business is a robust customer base; any business that fails to build a solid customer base is guaranteed to come out the loser. Furthermore, you don’t have to end it at establishing a connection with customers; you equally need to cement the connection by developing it into a long-term relationship. Your brand should reflect you and should be able to mean something to the customer, especially as they will connect some specific values that link back to the overall identity to your brand.
The identity of your brand transcends the visual representation of your business, and rises above a mere company logo; it is also a demonstration of who you really are, your personality, values, and unique value proposition. To ensure the success of your branding strategy, establishing the major philosophies behind your brand becomes imperative. This entails your vision and mission, key messaging, and the personality you wish the public to perceive. All these encompass the basis of your company’s branding strategy, which needs to be established at the very beginning before any other thing.
All the elements that make up your brand strategy should align perfectly with your established personality, vision, and your company’s value proposition – this includes the font types, color palette, imagery, graphics, and the perceivable tone of voice of your copy.
Your entire branding and creative elements must harmonize with the manner in which you wish to protect the brand. More importantly, you should consider hiring the services of a professional photographer for your imagery and pictures, besides, you wouldn’t go wrong with a professional designer, who will expertly develop your brand’s creative image. Remember, your brand’s quality is also perceived as your personal commitment to giving only the best to your clients.
Once any brand identity is well established, it permits you as the business owner to develop a steady brand messaging across every of your marketing collaterals, website, logo, print material, business card, product packaging as well as other aspects like the interior decoration in your office and company uniform.
Make sure that a perceivable alignment exists between every item of your marketing/promotional material, and your brand’s element, and style –this will aid you in creating a branding package that is cohesive. You have to give serious considerations to documenting your brand style – this will further serve as a guide to all your team members, especially the marketing department, who will be compelled to work within your company’s branding standard.
It is one thing to develop good strategies for your brand, but maintaining those strategies is even more important. Since you can only establish a brand’s identity over a long period, it becomes crucial for your company to apply those strategies that constantly incorporate the identity of your brand, as well as maintain those result bearing strategies faithfully.
Your online presence should be palpable, and your website should de be designed in conformity with the brand style guide of your company. The same strategy should be applicable to all the company’s platforms on social media. The application of various strategies has the potentials of boosting the identity of your brand, as well as enhancing its awareness. And as we all know, a strong image will expose you to numerous benefits that will work towards the success of your brand. Notable among the possible benefits is it's subtle, but effective ability to influence your audience’s purchasing decision positively
Business owners who are on the lookout for a workable way to reach their target audience should try leveraging on emotions, which is an age-old way to tell a story that can emotionally relate to people. This strategy has proved effective in workout videos for many years.
Several fitness companies target overweight people with their ads by showing what is going to happen when you follow their workout program for a few months. Many of their ads tell stories of couch potatoes who got back into shape with the aid of their program. This type of infomercial will normally spur an emotional response in your audiences, especially those with weight issues.
One big mistake that business owners have always made on matters of developing their brand identity is to complicate things. Our recommendation is to keep both your marketing message and brand identity very simple. The reason for this is that prospects can easily become alienated when you over-complicate things – this, in turn, affect your earnings.
MindSpace Associates is a leading provider of business coaching services. We offer business entrepreneurship programs to small-to-medium businesses to help take your business to exceptional levels of performance.