Nov 08, 2019
One of the keys to managing a small company is to identify clear and measurable objectives, manage and monitor clients, control expenses and avoid getting into debt. Continue reading to find out more.
Managing a small business can be easy, or very complicated depending on your service or strategy used. As we all know, starting a business from scratch requires a lot of effort and many hours of dedication. There is no “bible” when it comes to how to run an SME; However, there is a whole series of keys that can help you greatly to turn your business into a much more effective entity and, therefore, with a greater competitive advantage. It is therefore important to note some vital tips that can help manage a company in a way that is profitable.
Something fundamental of any business, be it small or a multinational, is to have, in the first place, a business plan, which will guide you in the development and implementation of it. It will deal with very diverse topics: from the environment in which you will compete, to the products you will offer, the distribution channels you will use, etc. A basic manual on how to run your business, in short.
After that, it will be essential to set guidelines and lines of action regarding contact and customer management, contracting with suppliers, the company’s internal action protocols, product distribution or financial management. All this should come to mind when you ask how to run a small company.
A business always starts with the illusion that things go well, but the secret of success lies in planning. Organising purchases, sales, reporting on expenses, and what is needed for the initial investment and to continue working until the company starts to make profits are issues that must be analysed before creating the company.
Money is essential in a company, so keep a record of expenses and profits, and above all, know where your money goes. This will prevent the surprise of discovering that you have been experiencing significant losses without realising it. For this reason, it is advisable to make a profit and loss statement monthly.
Also, it is vital to monitor your income statement. If you do not know what an income statement is, it is likely you cannot manage your small business effectively. You may be very good at selling your product or your service but without knowledge of how the income statement of your small company is structured, you may never be able to see good results of your hard work.
Like capital, workers are an indispensable part of the company; it is important to know the workers themselves, their motivations and their capabilities. It is also important to identify other resources with which the company has, such as machinery or real estate.
Know your business, the sector in which it operates, the environment in which it moves, your competition, etc. In this way, you will be able to establish a series of measurable, reliable and realistic business objectives, which in short or medium term you will be able to accomplish without significant inconveniences.
Once you are equipped with control over your finances, as well as knowledge of the human capital and that awareness of your strengths and weaknesses as a company, it is time to start working. A good idea would be to make a list of all the activities necessary for the operation of the company and then award those activities to the right person, taking into account the available resources.
In a changing society like this one in which we live, it is important not to “fall asleep”. The fact that a company works well does not imply that it will always be that way, that is why it is necessary to be open to change, to update the activity or to specialisation, including new technologies if the activity needs it.
These are just some notions of managing small companies. To learn more about how to manage a small company, on the internet, there are many business management books, courses and manuals dedicated to medium and small companies.
By organising all the material you have, you will optimise resources and avoid unnecessary losses. Can you imagine a fast food restaurant that on average has 500 customers a day and only had 100 hamburgers in stock? It would be a clear example of poor management of the company’s inventory. In the same way, having excess products with not enough customers is just as bad. In the second case, you would lose customers unnecessarily.
A fundamental when it comes to running a small business is to know your customer, their tastes and preferences. In this way, you will be able to fully customise your shopping experience and adapt to what your potential client really needs, increasing the loyalty percentage and improving your brand image.
You can not afford to waste your time with things that do not matter. If you want to carry out optimal management of your small business, you must locate those activities in which you really contribute, and focus on them, whilst outsourcing the others.
Find the focus and go head to that. The more focused you are, you will work in a greater flow state, which will make you work with greater productivity and taking more time. Prioritise and execute.
Money comes from your customers, and your customers require attention. If you do not attend them, your customers will go to a competitor who may even offer a better, yet cheaper service.
One of the main added values that you contribute to the management of your business is the attention you give to customers. If you forget this. They will forget you.
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