How to Market A Startup Business Website

Depending on the budget and the mission of your business, you may or may not need to break the bank to promote your marketing you startup business website. This is because there are cheap and almost free ways to push your startup business website online. Read on to know some of these ways.

With unrestricted access to the internet, startups addressing social problems, challenges, unique services or products are now springing up all over the world. Having a website has given many businesses the upper hand when it comes to marketing their startup business for a better return on investment earlier than expected. Compare this to the past when businesses only depended on owning physical stores or offices to operate. This has dramatically changed as any individual can now start an impactful startup by only owning a website.

However, setting up a good-looking and well-designed website is only the first step. Business is all about having all the practical know-how for various elements that include marketing, managing finances and logistics. By taking an online business mentoring and coaching course, driving traffic to your website, building brand awareness, understanding profit and loss, and customer satisfaction will drive your business to higher levels. Here are some tips on how to market a startup business website.

Social Media

Since the inception of the internet, various ideas have been introduced to take advantage of it. One of such ways is to use the internet to create interaction and engagement. The result of these was social media-which has disrupted the way people communicate and interact. With social media, you can use Facebook, blogs WhatsApp, Twitter, and Instagram to market your startup’s website.

According to Statistica, “The power of social networking is such that the number of worldwide users is expected to reach some 3.02 billion monthly active social media users by 2021, around a third of Earth’s entire population.” You see your business have millions of people waiting to know about your site. To promote your site, you either pay your preferred social media network or share creative and interesting organic content to engage your followers. Just ensure that messages are similar across all social media platforms.

Search Engine Optimisation

With search engines playing an important role in helping you make buying decisions, Search Engine Optimisation is a must to promote a startup website. SEO is about checking your website in order to optimise it so that it can rank higher on search engines, with Google and Bing being the popular ones.

Some SEO techniques include employing the right keywords for your titles and text and developing relevant content so as to get links. This may take time and a lot of hard work because search engines are always changing their algorithm so as to override your SEO works. Due to this, you need to keep tabs on updates to SEO rules so that your ranking won’t decline. SEO is the most guaranteed way to acquire traffic and rank high. Do not ignore it.

Press Releases

A press release is another way to promote or market your startup business website. It is usually published for free especially if you have a cordial relationship with the media. You can share important company news and milestones that you know will interest the media. It is a reliable avenue to receive free publicity for not only your startup but also your website. Interestingly, many of the influential media organisations are now online and there are also blogs that can publish your releases.

Source For Backlinks

You can use links to complement your SEO efforts by sourcing for other related websites. Some of the best ways to get these links are through guest blogging and sharing posts in forums. However, it is important to know that the website that links your site can affect your ranking. Always use websites with a higher ranking and avoid those that are low ranking or poor.

Register Your Website With Google Local Business

When it comes to promoting your startup business website, Google has a prominent role to play. One of the ways Google is helping small businesses or startups is to allow them to register their websites on Google Local Business. You will provide relevant information including the name, business address, and phone number. Google, in turn, will offer you a bit of marketing by showing your business information at the top right-hand side of the search result. This can also promote your website and offer you the much-needed traffic.

Use Email Signatures

For some, this may not be significant but it can also help. You should create a signature for your email messages when responding to or sending emails. This leaves memorable information in the mind of potential customers and leaves them with valuable contact information for future reference. Also, aim to only use your branded email to send emails as this will not only market your startup business website, it will also show authenticity.

Own A Blog

A blog allows you to push out content at your own disposal. You do not need to wait for other platforms to publish your news even though you will send it to them. In fact, if you are lucky, the news published on your blog will be picked up by other platforms.

When thinking of blog topics, refrain from publishing blogs indiscriminately as the blogs must be related to your niche or business. If you are a fashion startup, you must publish fashion related contents. So if your business is all about fashion, do not focus all your content on travel. Your audience will definitely lose interest. Ultimately, the blogs must be of high quality and endeavor to share any published materials on social media. This will eventually publicise your startup business website.

Conclusion

Startups do not have the bottomless pit in terms of cash that big companies have access to. However, a small startup can create a buzz around their product or service, this can help people know about the offerings. Perhaps, the above tips would have given you some relevant ideas.

Let us help you create a more profitable & sustainable business.

Email: [email protected] now to arrange your complimentary FREE 30 minute Business Strategy Session, where we will help you identify at least 5 ways to solve your most painful problems & improve your business.