Savvy Content Marketing Tips Every Entrepreneur Should Know About

Want to improve the Google ranking of your website but not sure how to get started? No doubt, as a savvy entrepreneur, in order to be found by your desired target group within the vast internet space, you should know exactly the needs of your customers. This means understanding what they are looking for and what terms they enter into the search engines. Such actions are often labeled as Search Engine Optimization. We’ll cover all aspects of SEO marketing as well as show you the best SEO tips and how to get started. 

How Do Search Engines Work?

First, a simplified explanation about how search engines work: Many search engines, such as Google, use their crawlers around the Web looking for relevant information. Once found, they then decide whether to include the information in their search index (indexing) or whether to view it as relevant to specific search queries, as well as decide in which positions they appear in the search results (determination of relevance). In order for you to have a good chance of getting as high visibility as possible on Google & Co., your website must be optimized. Here are some tips to get started.

Set Your Keywords

After conducting keyword research, many website owners often use the same keyword for multiple subpages or blog posts on their website. This leads to problems at the latest when the pages compete uncontrollably with each other on Google. To avoid this, it is worthwhile conducting research on a variety of popular keywords related to your niche and providing each thematically related subpage with a different, but appropriate, main keyword.

Create Informative Content

High quality and winning content is not only important to your visitors, but also to Google. The days when Google counted pure keywords are long gone. Google ranks web pages and articles with informative content better than pages with little content. So if you provide helpful content and a user-friendly structure with appropriate headings in HTML-standard formats and supporting images, your website will also perform better in the Google ranking in the long term.

Post Regularly

Recent content is just as important as quality. We’ve all been on a web page that may have had recent content in the past but is now outdated. As a reader, would not you close the page directly and look for more relevant content elsewhere? The consequence is a continuously falling ranking.

In order to stay relevant in the SEO jungle, it is important to update your content regularly. Having a content inventory and scheduling regular updates and media files will not only make a big difference to your website ranking but also increase the number of visitors to your page.

Avoid Keyword Stuffing

Always make sure you have a meaningful placement of your keywords and synonyms in the text. Remember, search engines additionally assess the behavior of your website visitors and often honor sites that grow organically. For this reason, it is advisable to constantly incorporate new, and above all, valuable content. 

Optimise the Site Loading Time

An equally important point is the load time of the individual pages of your homepage. The faster your page loads, the better Google evaluates your SEO work. Three important points to minimize the load time are: Reduce HTTP request and file size.

Optimize Your Pictures

Whether a short post in a blog or a long description of a page, images are almost trivially used to transport visual information to the user. Do not underestimate the Google image search and always use an ‘alt’ tag with a detailed description of each image.

Create User-Friendly URLs

Make your URL as search engine friendly as possible; for example, by accommodating your main keyword or by keeping the URL generally concise and informative. 

Use Bullet Numbering tables

With clever search engine optimization, you can not get around enumerations and numbering in a written text. Listings and graphical representations such as tables also support the user-friendliness of your website. They make reading easier for your website visitors and give your content more structure. 

Place Meaningful Links

Google and Co. are trying to understand how to build a website. Well-structured pages achieve a better Google ranking than less well-ordered pages. For example, it’s helpful to include links between your pages that reference keywords on your other pages.

Use Google Adwords

Google AdWords is an excellent marketing strategy to attract potential customers to your website at a low cost. To do this, you’ll easily create short custom ads for specific keywords, which Google places in the top ranks of search results. The good news is you only pay for clicks on your ads.

Devise a Good backlink Strategy

Backlinks are links to other websites that refer to yours. The more different domains link to a website and the more different backlinks a website gets, the more popular it becomes. How do I get a backlink? There are many possibilities for this. For example, write guest posts on other pages – especially in blogs and forums where you can place a link to your website.

Do Not Link to Unsafe Domains

Linking to insecure domains is disadvantageous in many respects, and search engines recognize that. Google has recently taken a step toward “safer Internet”, alerting users when visiting HTTP websites or websites that are not HTTPS-secured. For the safety of your visitors and to improve your website ranking, you should avoid directing your visitors to insecure domains.

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